DOES SOFT PARIS ONLY TARGET WOMEN ?

Soft Paris promotes values related to female fulfilment but its wider goal is to foster harmony among couples. In a heterosexual relationship, male fulfilment is therefore taken into account too. So does Soft Paris only target women? Despite being mostly geared towards women, Soft Paris’ products and direct sales do in fact target couples. Let’s explain why.

Granted, Soft Paris mainly targets women. But why?

Traditionally, women’s pleasure has always been more repressed than men’s. The female body having been under stigma for as long as society can remember, it has been easier to silence any reference to female satisfaction. The result today is that many (male and female) are oblivious to the subtleties of the female body and pleasure. For instance, some are unfamiliar with the exact location of the clitoris while others are unaware female ejaculation even exists! But for couples to thrive sexually, women must make peace with their bodies. No more holding back, and no more humiliation. By acknowledging that personal pleasure is crucial to their well-being, women will not only sustain a healthy and happy relationship with themselves, they will also strengthen their bond with their significant other. The golden rule, ladies : be receptive to your body’s needs and sensations, and dare to express them! To yourselves and to your partners. As in any kind of relationship, communication is key! Let’s not forget either that women are the first to convey thoughts and ideas and are therefore the first to change mentalities. And because they play an important role in educating children (hand-washing, bedroom tidying…), helping women rebuild the foundations to their self-fulfilment will help us shape future generations.

Women have different needs from men

Women are known to be more communicative than their male counterparts. While men share less, women thrive on other women’s experiences to learn and try new things. In Ancient Greece, women and children used to live together in a separate portion of the house called a Gynaeceum. There, they would exchange tips on how to raise their children, be a good wife and excel any in other activity that was exclusively reserved for women. Soft Parties, direct sale meetings, are not only the opportunity to sell and buy products, they are also the opportunity to talk about women’s (and therefore couples’) pleasure. In a relaxed and friendly atmosphere, away from judgement and taboos, women have the freedom to learn more about their personal pleasure in order to enjoy it alone or with their partner. What sets Soft Paris apart from the competition is that the brand’s products are thought by women for women - as opposed to many brands who sustain and address male fantasies. For instance, many sextoys found on the market are disconnected from the reality of the average male anatomy. And for what purpose if not to flatter these gentlemen (or make them self-conscious)?

But Soft Paris also targets couples, and therefore men!

What is more beautiful than a woman who radiates with self-confidence? Liberated women who celebrate their sexuality can only benefit men. After all, gentlemen, isn’t a woman in sexy lingerie a sight for sore eyes? During intercourse, while men focus on their technique (which can build pressure and complexes), women are more sensitive to their body’s sensations. Relishing these sensations and giving in to shared pleasure can only improve intercourse, unlike strict attention to one’s technical prowess. So no, Soft Paris doesn’t only target women. Through its “Les Amants” theme for instance, the brand communicates with couples, by addressing issues that are in both men and women’s interest. By doing so, Soft Paris encourages better communication and complicity within the relationship. Ladies, build your self-confidence and be happier than ever with Soft Paris’ Autumn/Winter 2017 collection ! Do not hesitate to contact our Happiness Advisors to organise your very own Soft Party. Whether you are more glam rock or romantic, you will definitely find what you are looking for.